Projects
- CRO.CAFE (Dec 2018 - Dec 2022)
Weekly podcast where I interviewed people working on conversion optimization from agencies, client-side or tool vendors, with a total of over 200 episodes. Received the Experimentation Culture Award (2020) for the work on the podcast. Spun off into Dutch, Spanish and German editions hosted by other CRO specialists.
- Think tank Futureproof Technologies for B2X (digital) Commerce (Shopping Tomorrow) (Jan 2022 - Nov 2022)
The Expertgroup Futureproof Technologies for B2X (digital) Commerce with Valantic as chair and Spryker as host will work on the question: "Which technologies have a large influence on Digital Commerce (in the coming years) and how to clarify which technologies will be of importance for your organization?"
- Think tank Conversion Optimization (Shopping Tomorrow) 2015-2021 (May 2015 - Aug 2021)
ShoppingTomorrow is the annual research program in which research is conducted into the most important developments within digital commerce. Spread over approximately 25 expert groups, 500 to 600 e-commerce professionals participate in ShoppingTomorrow every year.
Since 2015, I've taken part in the expertgroup for Conversion/Revenue optimization
- Meet Magento The Netherlands (Feb 2009 - May 2019)
Initiated and organized the yearly Dutch Meet Magento event for 11 consequent years. The first event that also kicked of many international Meet Magento events.
- Magento Unconference (Oct 2016 - Aug 2017)
Organizer of the Dutch Magento Unconference (Fort aan de Klop, Utrecht)
- Coaching interns at The Talent Institute (Jan 2016 - Jul 2016)
The Talent Institute is a community of highly skilled professionals educating talented people the skills most relevant in these revolutionary times. Skills aligned to the rising technology needs of innovative high growth companies.
At Euroflorist, we mentored 2 interns from TTI for 6 months.
- Persuasionistas (Nov 2012 - Dec 2015)
The secret order, founded in Amsterdam in 2012, bound by the hunger for scientific knowledge of the human brain and influence tactics.
- OroCRM Meetup (May 2012)
Organizer
- Joomladays Netherlands (Dec 2009)
Organizer
- Lead Organizer for the Dutch Joomladays (Jan 2008 - Jun 2009)
For 2009 (June 12 and 13th), I had the lead over the organization team (10 volunteers) for the whole event.
I also took part in the organization team of the Dutch Joomla! days in 2008. Among other things, I help out with public relations, event promotion and internationalization of the www.joomladays.nl website.For 2009 (June 12 and 13th), I had the lead over the organization team (10 volunteers) for the whole event. I also took part in the organization team of the Dutch Joomla! days in 2008. Among other things, I help out with public relations, event promotion and internationalization of the www.joomladays.nl website.
- DutchJoomla! (Nov 2004 - Oct 2007)
I founded DutchMambo in 2004, turned it into DutchJoomla in September 2005 and been with it untill fall 2007. I coordinated a team of around 15 volunteers who contribute to the project with translations, moderating forums, making news items and documentation. I took care of brand development and strategy, web site traffic growth and advertising revenue.